Technology integration is essential to remaining competitive in today’s constantly evolving real estate sector. Real estate technologies are transforming the way real estate transactions are managed and enhancing the buying experience for consumers. New practices are simplifying and making the sales and rental process more efficient.
It would help if you were no exception. Technology is essential for organizing sales operations and attracting customers.
The statistics are clear: the real estate market has grown significantly in recent years. Depending on the region, even the end of the pandemic has not slowed the market’s vigour. What’s more, lower interest rates have only increased supply. The rise of the millennial generation, which is in a critical phase for the purchase of their first home, adds further pressure. Finally, in the United States and almost everywhere else, housing starts have fallen since 2008, putting pressure on supply.
Data shows that 74% of new homeowners first find information online, and 83% use mobile devices to do their research. Consumers want more. Consumer research reveals that homeowners would like to be more autonomous in their purchasing journey. These buyers are used to carrying out complete transactions on their own, even for major purchases such as a car.
Modernize your social networking presence.
We can’t stress this enough: your online presence is more important than ever. An active presence on social networks is essential for reaching a new generation of buyers. Platforms like Facebook, Instagram and LinkedIn are crucial for connecting with potential customers. Regularly publishing high-quality visual content and leveraging targeted ads can increase your visibility and attract more buyers. Use stories, short videos and lives to engage your audience and answer their questions in real-time. Combine this with partnerships with local influencers and targeted advertising campaigns to maximize visibility and engage potential buyers.
Leave the autonomy
The website to which you direct potential buyers must be familiar. It would help if you offered consumers all the tools they need to navigate and personalize their space. Most interactive tools cost just a few dollars a month.
You should provide your buyers with an interactive floor plan selector so that they can pinpoint available units by location and price. Consumers also like an interactive neighbourhood map, enabling them to quickly locate points of interest such as grocery stores, pharmacies, public transit, restaurants, gyms, and more.
To personalize consumers’ spaces, adding digital tools offering finish and option selectors is a good idea. They can make spaces their own by visualizing the colour of bathroom or kitchen cabinets, selecting floors, or visualizing what adding options would look like. It makes a big difference. It’s a proven fact that personalization creates a sense of belonging and creates the right conditions for sales.
Also, be sure to provide all information on inclusions, common areas and regulations to create a complete and engaging buying experience..
Rely on quality data.
The importance of using CRM has been introduced previously. However, a real estate sales team needs to use it to its full potential to maximize sales results. A CRM allows for centralizing all customer, prospect and transaction data in one place, offering a comprehensive view of every interaction. This makes monitoring customer relationships, managing leads, and planning sales activities easier. Having all the data at hand enables agents to understand their customers’ needs and preferences better, personalize their approaches, and prioritize actions to close sales faster. By taking full advantage of CRM functionalities, sales teams can improve efficiency, avoid lost opportunities and maximize their return on investment.
Gathering data from all available sources is crucial to building an effective real estate sales pitch. Agents can develop a sales strategy based on solid, compelling data by combining online visitor data to understand better consumer preferences and buying behaviours alongside data drawn from interactive platforms like Livya.
It’s best to centralize the behavioural data collected in one place to increase the sales team’s performance on the current project and adapt the approach for future builds.
There are many technological tools for success in the real estate market. We offer advice on how to use them. We’ll be offering articles covering this topic regularly. Just follow us regularly to learn more.
